Project Overview
Situation: manual bookings and scattered information were creating friction, missed enquiries, and unnecessary admin workload.
About the Project
Ashperton and Norbury needed one clear digital home for two lakes, with a booking journey that worked for regular anglers and first-time visitors. The business pain was practical and financial: every unclear step increased no-shows, phone interruptions, and lost revenue opportunities.
Situation: Business Pain
- Dual-location website showcasing both fishing lakes
- Integrated booking system for sessions and subscriptions
- Mobile-first responsive design for on-the-go booking
- Clear pricing structure for different session types
- Admin panel for managing bookings and content
- SEO optimisation for local fishing searches
Action: Bespoke Solution
Mobile-First Design
A mobile-first flow engineered specifically for anglers booking on the go.
Booking System
A tailor-made booking route for day/night sessions and subscriptions, reducing admin back-and-forth.
Admin Panel
A simple control hub that made everyday updates faster and less stressful for the team.
SEO Optimised
Local search pages were mapped to real customer language, helping new visitors find the lakes faster.
Project Details
Website Showcase
Explore the key features and design elements of the Ashperton and Norbury Fishing Lakes website.
Homepage Design
The homepage features a clean, modern design with clear navigation and compelling calls-to-action. The hero section immediately communicates the value proposition of two premier fishing locations.
- Hero section with dual-location messaging
- Clear pricing structure for both lakes
- Mobile-optimised booking buttons
- Professional photography showcasing the lakes
Booking System
Integrated booking functionality allows visitors to easily reserve fishing sessions for both day and night sessions at either location.
- Flexible session booking (day/night)
- Subscription options for regular anglers
- Secure payment processing
- Email confirmations and reminders
Mobile-First Design
The website is optimised for mobile devices, ensuring anglers can easily book sessions while on the go or at the lakeside.
- Touch-friendly interface
- Fast loading on mobile networks
- Intuitive navigation
- Responsive image optimisation
Admin Management
Comprehensive admin panel allows lake management to efficiently handle bookings, update content, and monitor business performance.
- Booking management dashboard
- Content update capabilities
- Analytics and reporting
- User management system
Project Results
Result: smoother bookings, fewer manual interruptions, and a stronger local presence that supports repeat revenue.
Streamlined Booking
Online booking system has simplified the reservation process for both lakes
Mobile Optimisation
Mobile-first design ensures easy access and booking from any device
Local SEO
Optimised for local fishing searches in Herefordshire and surrounding areas
Admin Efficiency
Admin panel streamlines booking management and content updates
Technologies Used
Reflection: a bespoke booking-first build was chosen over a generic tourism template to better fit this two-location business model.
Semantic HTML5
Structured markup for accessibility, indexing clarity, and stronger content hierarchy
Responsive CSS Architecture
Mobile-first layout system for consistent cross-device booking journeys
Vanilla JavaScript
Interactive booking behaviours and progressive enhancement without heavy frameworks
SEO & Analytics Stack
On-page SEO foundations, metadata strategy, and measurement-ready tracking setup
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Contact
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Location:
Highmore St, Hereford, HR4 9PQ, UK
Email:
admin@sandybrowne.co.uk
Call:
07447 640345